On the other hand, the actions that we must take into account to successfully achieve marketing and sales alignment are these:
Set the goals
Setting KPIs
Plan of action
Actions with quick results
There are some actions that can help generate faster results if they are planned from the beginning and well defined.
KPIs
In order to ensure alignment and to be able to see good results on both sides, control processes must be established . That is, establishing and monitoring KPIs and continuously analyzing the leads in the sales funnel.
The marketing department needs to know if its attraction
and acquisition work is working correctly in order to optimize it. And to do so, sales must provide frequent reports.
Lead categorization
The key to an effective Smarketing strategy is to correctly categorize and qualify the leads obtained through marketing actions. This can be seen very clearly in the lead purchase cycle.
To do this, both areas must create a sales funnel.
Software
For companies (regardless of size) it is very important to define which processes must be followed , as well as the tools to be used for this.
Clarity transparency and shared objectives are the basis for
What is more we update our database on weekly basis. The type of databases we collect our lists from list websites and have a high-resolution b2b email list database or volume. marketing or product promotion and the mium or instrument through which you would market it have permissions to database by using doing directly known as Database and get sales.
What both departments should do
It is clear that to execute any strategy, some actions must be considered, and Smarketing is no exception.
It is important to be very clear about what actions are going to be carried out and who is going to be responsible . Therefore, we will first discuss those that are carried out jointly :
Definition of the Buyer Persona and the Buyer Journey
Setting the objectives
Creating an SLA between marketing and sales
Lead Nurturing
Sales Enablement
What can marketing do?
1. Set different objectives for the content (working on the image, branding and helping to get leads for sales, among other things).
2. Generate traffic and leads . This department is responsible for implementing actions and content that attract users to your company’s website.
3. Qualify leads. Once marketing has attracted leads to our database, it must transfer them to the sales team.
What can make sales?
1. Define the sales process. This will help in the creation of the funnels for both departments and in the analysis of the Buyer Persona, Buyer Journey and the definition of MQL and SQL.
2. Responsible for handling qualified leads passed on to the marketing department. Sales must review these MQLs and verify that they are really SQLs in order to process and nurture them.
3. Carry out the sales process. The sales team is in charge of selling. During this process, problems or needs may arise, and they are responsible for reporting them to marketing for help.
social media marketing
Ultimately, what we are looking for with these actions is an alignment between departments that is beneficial for the company. Which brazil phone number data helps us meet the objective of selling more and getting more clients .
3. What can Connext do for you?
Connext is a B2B Inbound Marketing agency focused on the industrial and technological sector. What is its added value?Its specialization: attracting and agent email list capturing leads, as well as converting them.
It is made up of a great team of professionals who are highly qualified in digital strategies and, even more so, in the aforementioned sectors. And what are their tasks within an Inbound Marketing project? The following:
Each client has a specific team (made up of at least 3 different people) who will carry out their tailor-made project .
This group will ensure that there is internal alignment
between the company’s marketing and sales departments so that the proposed objectives are met (Smarketing).
And they will be the ones who carry out the necessary analyses and studies to propose the essential actions and strategies to meet the objectives set by the client.
Actions and strategies are planned individually for each client. They are always turnkey projects . And here is why:
Every company is unique It belongs to a sector
has so many employees, is in X markets or has a number of different products/services to offer.
All of this means that each company has to set different objectives depending on the environment that surrounds it.s during the pandemic: to digitalize or try to stay on the sidelines, which will lead to their decline as soon as competitors start their digital processes and take over the market.
Connext therefore takes care of finding out all the specific needs of the client, what challenges and barriers they face and seeks concrete solutions for each of them through the alignment of departments.
